Facebook Ads - Custom audiences


  • Any data source to nessie
  • Facebook Ads account


The objective of this recipe is to leverage an existing customer segmentation or create one using the Nessie audience builder and send these audiences to Facebook in order to create a lookalike audience


  1. Ensure data is ingested using one or multiple sources

  2. Ensure a Facebook Ad account is linked to Nessie in order to activate your data

  3. Create an audience using existing source-specific properties or create a new audience using user-specific properties or user generated events within the audience

  4. Send the audiences to Google Ads

  5. Facebook will automatically create a Lookalike audience based off your custom audience