Facebook Ads - Custom audiences
Ingredients
- Any data source to nessie
- Facebook Ads account
Description
The objective of this recipe is to leverage an existing customer segmentation or create one using the Nessie audience builder and send these audiences to Facebook in order to create a lookalike audience
Steps
Ensure data is ingested using one or multiple sources
Ensure a Facebook Ad account is linked to Nessie in order to activate your data
Create an audience using existing source-specific properties or create a new audience using user-specific properties or user generated events within the audience
Send the audiences to Google Ads
Facebook will automatically create a Lookalike audience based off your custom audience